By 2012 he’d joined YG Entertainment, one of South Korea’s three biggest entertainment agencies, and was an established star. In the 11 years before “Gangnam Style” was released, Psy had carved out a niche for himself as a rapper known for his comedy, irreverence and controversy (the blunt lyrics on his first album got him fined for “inappropriate content”, while his second was banned outright). Sent to the United States to study, he soon quit his place at Boston University to dedicate himself to music. Born Park Jae-sung, in 1977, to an affluent family, he was earmarked to take over his father’s semiconductor manufacturing business. The kind of amazing creativity and unique connection between people all over the world that resulted in this one billion views is only possible with an incredible community of people we're so lucky to have on YouTube.Ironically, Psy was from the area himself. Considering the Gangnam Style dance was the number one dance-related search on YouTube this year, you better make sure you brush up on your moves before New Year's Eve. To give this milestone some context, here’s a chart of Gangnam Style’s rise to popularity versus Justin Bieber’s “Baby,” the video that previously held the most-watched video title:Ĭongratulations to PSY, the flash mobbers, K-Pop fans and people who love fun across the globe. Perhaps what’s most impressive about this feat is that it took just over five months to happen. iTunes chart and #1 in over 30 more countries. Since late last month, people have clicked to buy the track on iTunes over 600,000 times helping make PSY the first Korean artist ever to rank #1 on the U.S.For those interested in the business side: a number of assessments and projections have been posted claiming “Gangnam Style” has generated over $8.1 million in advertising deals, hit more than 2.9 million in song downloads since July, and achieved other incredible feats!.
Check out this video demonstrating some of our most popular YouTube searches this year. "Gangnam Style" was YouTube's top rising search of 2012 and on October 6th, we saw more than five million searches for “gangnam style” in a single day.PSY's own remix with Hyuna has 200 million views alone.In fact, fan tributes to Gangnam Style are now being viewed 20 million times every single day. From a one-thousand person flash mob in Jakarta to cover videos from Ai Weiwei and Mitt Romney, hundreds of thousands of parodies have been uploaded to YouTube, some of which have tens of millions of views.It’s been seen at least 1 million times in close to 75 countries, making it one of the most global music sensations ever! PSY was already big in Korea, but in 2012, he became a global celeb as Gangnam Style quickly spread from Seoul and the pacific to North America, South America, and Europe.One billion views is an incredible number, but the PSY-nomenon goes beyond that. B ut with a global platform at their fingertips, people are now discovering and sharing amazing music from all over the planet, by artists like Brazilian Michel Teló and Belgian-Australian Gotye. It was more difficult to learn about great artists from around the world.
In the past, music distribution was mostly regional.
PSY's success is a great testament to the universal appeal of catchy music- and er, great equine dance moves. Today, a 34-year-old K-Pop artist made online video history when his viral video, Gangnam Style, smashed our records and became the first video ever to reach one billion views. A million views? You know what's cool? A billion views.
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